Which of the following processes is highlighted by BF Skinner as more effective in behavior modification?

BF Skinner, a prominent figure in behaviorism, emphasized the importance of positive reinforcement as a powerful tool in behavior modification. This process involves providing a rewarding stimulus after a desired behavior is exhibited, which increases the likelihood of that behavior being repeated in the future. By reinforcing positive behaviors, individuals are encouraged to continue those behaviors, leading to overall improved outcomes.

Positive reinforcement can take many forms, such as praise, rewards, or tangible benefits that strengthen the association between the behavior and the positive consequence. This approach fosters an environment where individuals feel motivated to engage in desirable behaviors, building self-esteem and reinforcing learning.

In contrast, other processes such as punishment, negative reinforcement, and extinction focus on reducing undesirable behaviors rather than promoting positive ones. While these methods can be effective in certain contexts, positive reinforcement is generally regarded as more effective for long-term behavior modification and promoting a supportive learning environment.